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Female-founded in 📍San Francisco

A new way to shop for beauty online.

Beauty doesn’t have to be expensive—we pass on our marketing cost savings to you when you bring friends to shop with you. We curate our products, so you only need to pick from the best. No more painstakingly sifting through a hundred tabs of mascaras. That’s friends with benefits.

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Group shopping 101

How to Friendshop
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Wear it around town

Take 30 days to parade your new look around town. If you’re not in love, we’ll take the product back, no questions asked.

As Seen On

BFF Mag

We promise to keep you in the loop

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Tutorials
Fix Your Skincare Problems: What Can Facial Acids Do for You?

Let's get a little acid in your life. Find out which facial acid is the best fit for your skin goals and type, so you can kick your skincare routine into high gear.

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Social Media
Youtube Influencers in Every Shade of Fenty Foundation

Rihanna's Pro Filt'r Soft Matte Longwear Foundation is slaying in the beauty scene. In just a few short months, Fenty has grown into a beauty empire, with the Pro Filt'r Soft Matte Longwear Foundation leading the way.

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Tutorials
Skincare 101: How to Start a Routine for Beginners

Skincare doesn't have to be intimidating. Let's break it down.

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